It's been said that an image is worth a thousand words. For a video, multiply that by another thousand. That is the basis of video marketing, a powerful form of marketing that effectively engages your audience as a part of your marketing campaigns.


Video marketing means using videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.


Why is video marketing important?

Using video as part of marketing is gaining a lot of traction across businesses of all sizes, including entrepreneurs and small businesses.


Renderforest Survey found that videos helped businesses increase:

Brand awareness by 70%

Traffic by 51%

Sales by 34%

The outcome is quite amazing, isn’t it?

The key to their popularity lies in their relative ease to engage with both prospects and clients across multiple platforms.


Small businesses like yours are increasingly using videos to attract, convert, and retain new customers with great success.